Publicity Heaven

No author wants to see this happen to their book

admin — Fri, 05 Feb 2010 17:45:17 +0000

We post out several hundred copies of my free PR book to business owners every month (get your copy here).

A few weeks ago I met a business owner who had received his free book through the post… but his dog got to it before he did.

Here’s what happened.

Damn mutt

That was the best bit

Ouch! I don’t have an ego about these things, but no author wants to see that happen to their book!

How not to position yourself as an expert for the media

admin — Tue, 19 Jan 2010 21:04:31 +0000

Courtesy of Media Guardian.

Magazine loves my press release headline

admin — Thu, 14 Jan 2010 19:57:54 +0000

IT Pro magazine blogger Davey Winder loves the headline on a press release I wrote for our client VAC Media.

The headline? Online condom sales rise despite stiff competition from retailers

See his blog entry here.

Using images to drive word of mouth publicity

admin — Mon, 21 Dec 2009 09:38:46 +0000

Have seen a couple of really clever advertising images over the last couple of weeks that will undoubtably drive word of mouth publicity.

The first was in the toilets at Xscape in Milton Keynes (and yes I was the only person in there when I took this photo!). The poster is positioned just above the urinal.

A pretty risque advert and not one that you’d expect from a firm of solicitors. And that’s why people would talk about it.

Meantime, in London, it looks like a new bank is launching.

And with all the financial woes we have had over the last year, this is a good way to get people talking. We all want a good relationship with our bank, right?

This is a sign at what will presumably become a branch of the new bank. They’re setting expectations pretty high with this… will be interesting to see what actually happens.

Meet Mr Fowley

admin — Mon, 21 Dec 2009 09:33:18 +0000

While speaking at event in London a few weeks ago I met Mr Fowley.

Mr Fowley

He’s the biggest dog I’ve ever met and absolutely lovely! Here’s the photo he reluctantly posed for (I suspect he’d have been more interested in the camera if I had biscuits)

He was in London raising money for the South West Children’s Hospice.

Here’s Mr Fowley’s website. Would make for a good Christmas donation if you’ve got a fiver burning a hole in your pocket.

Google Living Story could change online news

admin — Wed, 09 Dec 2009 14:44:10 +0000

Google has been making a series of changes recently to the way it presents news online.

Partly this is to try and keep the newspaper publishers happy. For example it has a new scheme that will allow papers such as The Times to let their content be indexed and appear in Google News, but require readers to pay for reading some of that content.

The latest experiment from Google is the Living Story idea.

It’s explained in full here.

The concept is brilliant. You will have a single page for each story that is constantly updating itself as a story changes and new content is added by publishers across the world.

A stunning idea. If it works and spreads to the UK it could make it easier for you to track what the media is saying about your business.

Visit us at the Business Startup Show

admin — Tue, 24 Nov 2009 11:42:59 +0000

The whole team will be at the Business Startup Show at Olympia this Thursday and Friday (26th and 27th November).

If you’re going, come and say hello! We’re at stand 672.

I’m also doing a free seminar about getting unlimited free publicity, in hall 5 at 3.30pm on Friday.

Find out more about that here – and if you want to visit the exhibition, get free tickets here.

The world is changing faster than we think it is

admin — Tue, 06 Oct 2009 20:28:25 +0000

This video may be a year old and very US-focused, but it doesn’t half get you thinking about how your business is going to have to change as the world does.

Meet us at the Inside Business Ex in Milton Keynes

admin — Thu, 17 Sep 2009 18:17:08 +0000

If you’re heading to the Inside Business exhibition in Middleton Hall (the centre:mk) tomorrow or Saturday, pop by and grab your free PR marketing book.

Here’s a quick video we shot today

Martin gets PR help with his free PR Success Programme

admin — Thu, 03 Sep 2009 09:13:33 +0000

Martin Jenkins from Earthcheck Ltd called into the office this morning to pick up the PR Success Programme he recently won from us.

Here he is with his prize.

Martin was telling us about his marketing plans for the business… lots of exciting ideas there, and we hope the PR help will make a difference.