Now this is what I call a publicity stunt!
Probably more real Daleks in one place than any episode of Doctor Who (ignoring the CGI Daleks, of course).
Archive for the ‘Publicity stunts’ Category
70 Daleks
Friday, November 2nd, 2007Genuine redesign or publicity stunt?
Wednesday, October 17th, 2007MediaGuardian today reports that the new owners of Mr Men are changing 25 characters for a new TV series. The changes include some of them swapping gender.
Is this a publicity stunt? Do you think they are hoping all us adults who grew up with Mr Tickle and Mr Bump will cause such an uproar that they will be “forced” into making a u-turn… in the process generating a massive amount of publicity for their characters?
Maybe. But the report says they are launching two versions of the new Mr Men website, one for the new characters and one for the classic characters.
Maybe this is real. Either way it’s great publicity… it’s been the talk of our office this morning (we’re looking forward to more modern characters like ‘Mr Bump & Sue’, the accident-prone Mr Man who falls over then sues the local council).
Wembley goes ape over guerilla
Thursday, August 30th, 2007Wembley Stadium has thrown a wobbly after a company projected its logo onto the side of the building, a classic guerilla marketing stunt (MediaGuardian, free registration required).
Lets hope no-one else loses their sense of humour and makes this a trend.
Good publicity for the company that’s been sued though… more than they would have got otherwise…
Stake your claim
Friday, August 3rd, 2007So the Russians have staked a claim in the Artic ocean by planting a flag under the North Pole.
Could you stake a claim on something in your town by planting a company flag somewhere? You need to do it today while it’s in the news.
Using a salad to market your food
Tuesday, July 31st, 2007So in the news today, some pre-packed salads have as much salt as a Big Mac (pity they’re not as tasty).
The reason this is news is because we all assume salads are healthier than burgers. The story goes against convention.
Here’s how to generate some publicity if you serve food in your business.
Declare to your local media that you are the first local restaurant/cafe/canteen to publish on your website the full ingredient list and nutritional details of every dish served. Make sure the details are online before you tell anyone… it’s not good enough to declare an intention.
Not only are you demonstrating how good and healthy your food is, but you are driving lots of local people directly to your website! Hooray! Make sure it’s easy for them to contact you through the site. You could even publish recipes, so people can try to make your meals at home.
PS Shouldn’t have to be said, but nonetheless… this stunt will backfire badly and destroy your business if you serve horribly unhealthy food.
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