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How to get on page 3 of the Daily Star

Tuesday, March 25th, 2008

One of our clients is featured in the main story on page 3 of today’s Daily Star.

It’s a fantastic piece of coverage, and it’s triggered other newspaper, internet and radio coverage.

So why did this story work so well?

It’s topical: Our client understands the topical nature of PR, and put this game together quickly. Heather Mills is the biggest story around at the moment, making this story perfect. This time next week the opportunity will have passed.

It’s timely: The days around bank holidays can sometimes be quiet for the media. This is a good time to suggest a strong story based round something fun or quirky.

It’s got legs: Daily Star readers are unlikely to buy from our client. However the coverage has acted as a powerful springboard, allowing us sell this into other more relevant media. Because our client makes these games, it’s also great for their reputation to be able to demonstrate national attention to one of their games.

Tags: newspaper
Posted in In the news, PR and publicity, Publicity ideas | No Comments »

Get everything prepared before you start

Wednesday, February 20th, 2008

The breakfast presenter on one of our local radio stations has just been talking about a new shop she spotted on the drive to work today.

It hasn’t opened yet but it’s exciting her… apparently its name suggests it’s a shop selling handmade chocolate.

And she said the website address was splashed all over the window. But when she visited the website, there was nothing there! Guess what – the shop didn’t get a name check on air.

What a wasted publicity opportunity for a new shop.

It’s not difficult to make sure everything is ready before you start. Don’t give out your website address till you have a website there. You have one chance for first time visitors, and that applies to ordinary people as well as journalists.

Tags: radio, website
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If you’re going to do a prank, do it properly

Monday, February 4th, 2008

This is a bit off-topic, but made me laugh so much I had to show you.

What do you do when the boss deserves a prank and you’ve got a few hours to kill? How about use up the office’s stock of Post-It notes?

If you do do this at your office, take a photo and send it to the local paper. You never know…

Posted in Publicity ideas, Publicity stunts | No Comments »

Your PR plan for 2008

Monday, January 7th, 2008

The New Year is always a good time to re-focus on growing your business.

If you’re planning to use PR as part of the marketing mix this year, then this newly-updated article will help you create great stories to promote your business.

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