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The BBC picks Max Clifford instead of me

Wednesday, August 19th, 2009

I make myself available to the media for comment on PR and marketing stories (it’s a great PR strategy to be a media expert and react to stories… primarily because the media come to you).

Just had a call from BBC WM, the regional radio station for the West Midlands.

Would I do a live interview this afternoon about this Tesco publicity stunt? Absolutely!

But 5 minutes later, another call from the BBC… seems they have gone for another PR expert instead. Some bloke called Max Clifford… personally, haven’t heard of him.

(actually I’m delighted to be on the same press contacts list as Max Clifford! And the BBC were lovely in the way they ‘let me down’, promising to turn to me for help in the future. Nice people)

Tags: BBC, Max Clifford
Posted in In the news, Publicity Heaven's news, Publicity ideas | No Comments »

That must be a pain to mow

Thursday, June 25th, 2009

If you want your business to be noticed you have to do something to stand out.

In London today I did a double take… when I thought I saw a Smart car covered in grass.

It was a bit too speedy past St Pancras for me to see the name of the business, but a quick Google search found this photo and the company behind it.

Here’s the YouTube video of the Grass Bugs:

Stunning! There are lots of business that would talk about doing something like this, but very few would have the balls to actually do it. Easigrass deserves to do well.

Posted in General marketing, Good PR, Publicity ideas, Publicity stunts | No Comments »

BBC curry broadcast proves it really is all about the story

Tuesday, June 2nd, 2009

Virtually every time I meet a business owner for the first time I have to dispel the myth that PR is all about contacts.

It’s almost always about the story.

Good contacts can open doors and set up opportunities. But a great story gives you the biggest shot you’ll get at major PR coverage.

I caught the end of our regional BBC TV news tonight, where they did a live outside broadcast from an Indian restaurant that had introduced a curry so hot, no-one could eat a whole plate of it. And they had to fill in a disclaimer form before they did.

A classic publicity stunt. Getting plenty of valuable air time on a BBC TV show.

Fantastic.

OK, so it must be a slow news day. But you don’t get coverage like that “because you know a journalist”. You get coverage like that because you had a great story at the right time (exactly the timem the BBC had a slot to fill).

Tags: BBC
Posted in Good PR, In the news, Publicity ideas, Publicity stunts | No Comments »