Archive for the ‘Publicity Heaven's news’ Category

The BBC picks Max Clifford instead of me

Wednesday, August 19th, 2009

I make myself available to the media for comment on PR and marketing stories (it’s a great PR strategy to be a media expert and react to stories… primarily because the media come to you).

Just had a call from BBC WM, the regional radio station for the West Midlands.

Would I do a live interview this afternoon about this Tesco publicity stunt? Absolutely!

But 5 minutes later, another call from the BBC… seems they have gone for another PR expert instead. Some bloke called Max Clifford… personally, haven’t heard of him.

(actually I’m delighted to be on the same press contacts list as Max Clifford! And the BBC were lovely in the way they ‘let me down’, promising to turn to me for help in the future. Nice people)

What you want from PR & marketing workshops

Monday, August 10th, 2009

We’re planning our PR and marketing workshops for the next six months, and last week I sent a survey to our main mailing list.

Thank you if you were one of the many people who took part. Your feedback has genuinely helped us.

I’ll give you the results of the survey in a second – first off congratulations to Martin Jenkins of EarthCheck Ltd, who wins a free copy of the PR Success Programme worth £197.

Martin’s survey entry was pulled at random this morning. Even he doesn’t know the good news yet as he’s on holiday right now, but watch this space and I’ll post a photo of Martin with his prize later in the month.

So, here’s what you told us.

On which day of the week would you prefer a PR & marketing workshop to be held?

Poll 1

Right up to the end of last week, “Thursday” was strongly in the lead, then on Friday afternoon, “Friday” and “Saturday” caught up. Perhaps the result of people catching up with their email on Friday afternoon (and those people preferring an end of week workshop)?


Where would you prefer the workshop to be held?

Poll 2

No surprises to see a big vote for Northampton. Our list is very Northants-heavy because of a lot of local networking. I intend to repeat this survey in the next six months as we grow our national list.

Cambridge and Kettering were also suggested, with some people also asking if we could do online workshops.


What do you think is the ideal price for a one day hands on PR & marketing workshop?

Poll 3

Good to see £97 getting more votes than £47. It tells me that quality is as important as price.


Would you will be willing to pay a premium for a smaller event with fewer delegates (meaning your business gets more personalised attention)?

Poll 4



What are the most pressing marketing problems in your business right now?

Poll 5

Other problems included getting past the gatekeeper during sales calls, and generating referrals.


As a result of your feedback
So, based fully on your feedback, I’m delighted to announce a brand new one day PR seminar on Friday 11th September, in Northampton.

Tickets will be £297 plus vat – but to say thanks for your valuable feedback, the first 25 tickets will sell for just £47 plus vat (after that you’ll pay the full price of £297).

See the full details here.

Tickets will go on sale sometime next week, however…

If you want to snap up one of the first 25 tickets at the much lower price of £47 plus vat, please enter your details below.

You will go on the seminar pre-registration list and be offered the tickets before anyone else.


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We just got a mention from Dale Winton on Radio 2

Monday, July 20th, 2009

Even after nine years in radio myself, still find it exciting to get an email read out!

We can add Dale to the Publicity Heaven Radio 2 mentions checklist. Steve Wright, Jeremy Vine and Chris Evans… all ticked.

Just need Ken Bruce and Wogan and we’ll have a full house of daytime presenters… hey, whatever gets you through the day…

Karting with Star Digital

Friday, May 15th, 2009

Had a great evening last night karting at Whilton Mill with the team from Star Digital. Thanks guys!

See the pics and report here.

Sad to say my lap times were poor… I must be getting old…

Business and marketing phone-in on BBC Oxford

Friday, April 24th, 2009

I’ve been confirmed as a guest on this Sunday’s business and marketing phone-in on BBC Oxford. You can listen live here from 1pm to 2pm (Sunday 26th May 2009).

It’s great to be “going home” as I grew up in the area. But I’m also looking forward to an intense hour of helping small businesses.

The other guest is Andrew McGavin, from Universal Philatelic Auctions, who has run his own business since the late 1970s.

If you’ve got a questions you’d like us to answer please get in touch before Sunday morning.

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