Publicity Heaven » Publicity Heaven’s news

You CAN have your cake and eat it

Paul Green — Sun, 05 Dec 2010 11:54:53 +0000

It’s been a hell of a week for me. In a 7 day stretch, I’ve delivered 6 days of seminars for business owners.

A much needed Monday off enjoying long walks with baby Matilda approaches…

What’s kept me going this week (and has delighted my team and wife) has been the most inventive and delicious cake from our new client Graham Brookes of CakesNextDay.com

Here’s a picture:

Pretty amazing, don’t you think?

Graham and his team in London produce hundreds of personalised cakes every day for people across the UK.

It’s not my birthday till July, but Graham brought this to our business growth and marketing seminar and served up slices to all the delegates.

We’re looking forward to working with CakesNextDay.com over the next 12 months to help them significantly grow the business.

Thanks Graham, very much appreciated.

Business Growth Show Birmingham

Paul Green — Fri, 10 Sep 2010 07:39:53 +0000

The team and I exhibited at the Business Growth Show in Birmingham yesterday.

A great day – we met about 70 business owners – and I was filmed by Pete Butler from Out and About mags.

You can see my video here.

Across Britain on a conference bike

Paul Green — Wed, 11 Aug 2010 21:38:21 +0000

I was contacted today by Sophie Backen and the team behind an ambitious scheme to cycle from John O’Groats to Lands End on a conference bike.

A what?

It’s a bike that 7 people cycle at once. A brilliant idea! have a look at their campaign website.

We’ve made a Publicity Heaven donation today and wish them the best of luck.

Here’s the official press release:

JOHN O’GROATS TO LAND’S END ON A BICYCLE MADE FOR… SEVEN!

People from all across Britain are being invited to take part in a charity bike ride from John O’Groats to Land’s End this August. But it’s not just any bike ride. The group will be riding a seven-seater circular bike, all in aid of Cancer Research UK.

The core team of four is lead by Ed Greig, 25, who works for Deloitte, which has chosen Cancer Research UK to be one of its charity partners. He is calling for other supporters to join the team en route to make up the seven needed to pedal the bike. Whether you can stretch to one mile or twenty, or would prefer to help out with accommodation or meal stops along the way, it’s your chance to do something out of the ordinary to help beat cancer. Anyone interested in taking part can book their place on the bike by emailing pedalpower@cobiuk.com.

Going the whole distance with Ed are: Jack Cole, 24, an actor from London and Dylan Williamson, 21, from Dundee. They will be joined by many others along the route including Ed’s cousins, Chris Browne, 25, currently at the Royal Military Academy, Sandhurst and Chris’ sister, Kate, 23, a recently qualified nutritionist living in London. They are being assisted by Duncan MacCann, a Director at Get Cycling in York.

Ed explains: “Chris and I dreamt up the idea. We’ve been raising money for cancer research charities since Chris and Kate’s mum, Charlotte, died of breast cancer in 1999. There have been many advances over the last ten years that could save people in similar circumstances. Our hope is that the fundraising we do as part of this bike ride will help maintain the pace at which treatments are improving, and ensure that few children have to experience the loss of a parent to this disease in the future.”

Bethan Wood, from Cancer Research UK said: “We’re delighted that Ed and the team have chosen to fundraise for Cancer Research UK with this unique challenge. We really do rely on donations from supporters to fund our work, and this is a shining example. I can’t wait to see how they get on!”

Ed adds: “Our thinking from the outset has been to come up with a challenge that not only covers much more of the UK than any other ride, but that engages with people to give them the opportunity to join in. The idea of CoBi UK is to get as many people pitching in as possible, making this a truly co-operative ride.”

The ride starts at John O’ Groats on 1 August, and the team aims to reach Land’s End on 28 August. The 1,136 mile route will take them from the UK’s tip to toe via Dundee, Edinburgh, Newcastle, Manchester, Birmingham, Cambridge, London and Southampton, including some of Cancer Research UK’s key sites along the way.1

The team will be raising money via Cancer Research UK’s online giving site, MyProjects. The site allows people to donate to a specific project in which they may have a particular interest, especially at a regional level across the UK. It is of particular interest to the CoBi UK project as the team is looking to increase regional engagement and support for the charity’s research centres. If you would like to support the team, visit: http://www.cobiuk.com/donate.html

What business owners want from PR & marketing seminars

Paul Green — Thu, 29 Jul 2010 08:38:24 +0000

Earlier this week I ran a survey asking the 4,000 business owners on my list what they wanted from PR & marketing seminars.

Several hundred responded – thank you so much – and here are the results:

(click each image to make it larger)

Where would you be happy to travel for a free one day PR & marketing seminar?

We’ve done a lot of seminars in London this year and clearly there is still a demand for more. We’ll be launching some central London events at the end of the year.

What are the biggest marketing challenges in your business right now?

No massive surprises there. Lead generation, website traffic and getting free publicity always seem to be the three biggest problems when I talk to business owners.

Have you previously invested in professional marketing to help you grow your business?

Would you prefer to learn how to significantly improve your marketing, or have it done for you?

This is reassuring. It tells me that business owners want to know what to do in their business, even if someone is doing it for them. This is good. Marketing and sales is the most important thing in your business. If you’re going to learn about one thing, make it marketing.

And your individual comments

Lots of positive feedback on the Tuesday PR & Marketing Tips, so thank you.

One business owner said: “Personally, I prefer workshops without the ice-breaking time-wasting exercises. You have so much useful information to impart, I would rather pay for full-on, in-depth strategy and specific techniques that give real benefit and justify my time, rather than a free day that gives some, but limited, benefit; and therefore less value.”

That’s a really good point, and it’s the reason why I recently launched the two day Intensive Business Focus event.

We’re looking for another writer

Paul Green — Thu, 10 Jun 2010 12:56:47 +0000

We’re recruiting again, looking for a new writer to join the team.

See our jobs vacancy page with full instructions how to apply.

No author wants to see this happen to their book

Paul Green — Fri, 05 Feb 2010 17:45:17 +0000

We post out several hundred copies of my free PR book to business owners every month (get your copy here).

A few weeks ago I met a business owner who had received his free book through the post… but his dog got to it before he did.

Here’s what happened.

Damn mutt

That was the best bit

Ouch! I don’t have an ego about these things, but no author wants to see that happen to their book!

Magazine loves my press release headline

Paul Green — Thu, 14 Jan 2010 19:57:54 +0000

IT Pro magazine blogger Davey Winder loves the headline on a press release I wrote for our client VAC Media.

The headline? Online condom sales rise despite stiff competition from retailers

See his blog entry here.

Visit us at the Business Startup Show

Paul Green — Tue, 24 Nov 2009 11:42:59 +0000

The whole team will be at the Business Startup Show at Olympia this Thursday and Friday (26th and 27th November).

If you’re going, come and say hello! We’re at stand 672.

I’m also doing a free seminar about getting unlimited free publicity, in hall 5 at 3.30pm on Friday.

Find out more about that here – and if you want to visit the exhibition, get free tickets here.

Meet us at the Inside Business Ex in Milton Keynes

Paul Green — Thu, 17 Sep 2009 18:17:08 +0000

If you’re heading to the Inside Business exhibition in Middleton Hall (the centre:mk) tomorrow or Saturday, pop by and grab your free PR marketing book.

Here’s a quick video we shot today

Martin gets PR help with his free PR Success Programme

Paul Green — Thu, 03 Sep 2009 09:13:33 +0000

Martin Jenkins from Earthcheck Ltd called into the office this morning to pick up the PR Success Programme he recently won from us.

Here he is with his prize.

Martin was telling us about his marketing plans for the business… lots of exciting ideas there, and we hope the PR help will make a difference.