Earlier this week I ran a survey asking the 4,000 business owners on my list what they wanted from PR & marketing seminars.

Several hundred responded – thank you so much – and here are the results:

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Where would you be happy to travel for a free one day PR & marketing seminar?

We’ve done a lot of seminars in London this year and clearly there is still a demand for more. We’ll be launching some central London events at the end of the year.

What are the biggest marketing challenges in your business right now?

No massive surprises there. Lead generation, website traffic and getting free publicity always seem to be the three biggest problems when I talk to business owners.

Have you previously invested in professional marketing to help you grow your business?

Would you prefer to learn how to significantly improve your marketing, or have it done for you?

This is reassuring. It tells me that business owners want to know what to do in their business, even if someone is doing it for them. This is good. Marketing and sales is the most important thing in your business. If you’re going to learn about one thing, make it marketing.

And your individual comments

Lots of positive feedback on the Tuesday PR & Marketing Tips, so thank you.

One business owner said: “Personally, I prefer workshops without the ice-breaking time-wasting exercises. You have so much useful information to impart, I would rather pay for full-on, in-depth strategy and specific techniques that give real benefit and justify my time, rather than a free day that gives some, but limited, benefit; and therefore less value.”

That’s a really good point, and it’s the reason why I recently launched the two day Intensive Business Focus event.