Courtesy of Media Guardian.
Archive for the ‘PR and publicity’ Category
How not to position yourself as an expert for the media
Tuesday, January 19th, 2010Magazine loves my press release headline
Thursday, January 14th, 2010IT Pro magazine blogger Davey Winder loves the headline on a press release I wrote for our client VAC Media.
The headline? Online condom sales rise despite stiff competition from retailers
Using images to drive word of mouth publicity
Monday, December 21st, 2009Have seen a couple of really clever advertising images over the last couple of weeks that will undoubtably drive word of mouth publicity.
The first was in the toilets at Xscape in Milton Keynes (and yes I was the only person in there when I took this photo!). The poster is positioned just above the urinal.
A pretty risque advert and not one that you’d expect from a firm of solicitors. And that’s why people would talk about it.
Meantime, in London, it looks like a new bank is launching.
And with all the financial woes we have had over the last year, this is a good way to get people talking. We all want a good relationship with our bank, right?
This is a sign at what will presumably become a branch of the new bank. They’re setting expectations pretty high with this… will be interesting to see what actually happens.
Google Living Story could change online news
Wednesday, December 9th, 2009Google has been making a series of changes recently to the way it presents news online.
Partly this is to try and keep the newspaper publishers happy. For example it has a new scheme that will allow papers such as The Times to let their content be indexed and appear in Google News, but require readers to pay for reading some of that content.
The latest experiment from Google is the Living Story idea.
It’s explained in full here.
The concept is brilliant. You will have a single page for each story that is constantly updating itself as a story changes and new content is added by publishers across the world.
A stunning idea. If it works and spreads to the UK it could make it easier for you to track what the media is saying about your business.
Journalist quote of the day
Friday, August 14th, 2009I love this.
Found it on a media contacts database from the editor of a magazine:
“Chasing me about using press releases is the best way to ensure they go straight in the bin!”
You have been warned!
There are, of course, ways to make a follow-up phone call about a press release without the journalist feeling like they are being chased. The best way to go about it is revealed in the PR Success Programme.
