While speaking at event in London a few weeks ago I met Mr Fowley.
Mr Fowley
He was in London raising money for the South West Children’s Hospice.
Here’s Mr Fowley’s website. Would make for a good Christmas donation if you’ve got a fiver burning a hole in your pocket.
This video may be a year old and very US-focused, but it doesn’t half get you thinking about how your business is going to have to change as the world does.
Even after nine years in radio myself, still find it exciting to get an email read out!
We can add Dale to the Publicity Heaven Radio 2 mentions checklist. Steve Wright, Jeremy Vine and Chris Evans… all ticked.
Just need Ken Bruce and Wogan and we’ll have a full house of daytime presenters… hey, whatever gets you through the day…
Sadly my grandmother passed away recently and today was her funeral. So after a long day away from the office and out of email contact, I just ran through a day’s worth of work emails to get them cleared.
If you send a lot of email marketing like I do, it’s always good to approach your email in a different frame of mind now and again. With more than 50+ emails to read in just 30 minutes, I had little time for messages that weren’t totally relevant to me.
Email newsletters that I would normally scour for something useful didn’t get a glance before I hit the delete key. It goes to show why you need to send regular emails to prospects; I might open and read the same email next week.
But I got one email today that really made me chuckle, from a company called MarketingFile.com. I think I bought some data from them a few years ago.
The email told me that I hadn’t logged into my account for 12 months, so as a security measure they had changed my username and password from the familiar login I know, to a bunch of random characters.
Why? What’s the benefit to me, the customer? There isn’t one; in fact they have just made it harder for me to buy from them in the future as my usual account login won’t work.
And since that will probably frustrate me (as I will have forgotten about this change by then), surely that can’t help the company either, as they could lose a sale.
The email suggested I login right now and change my new “random” login to something I’ll remember. Er, no thanks, don’t think I’ll bother.
Is this a case of the IT department ruining the marketing? Security is very important, but really there was no need for them to change my account details without being requested to. Nobody benefits here.
Had a great evening last night karting at Whilton Mill with the team from Star Digital. Thanks guys!
See the pics and report here.
Sad to say my lap times were poor… I must be getting old…
