What’s the number one killer of businesses? It’s running out of cash.

You can have a highly profitable business, but run out of cash and the business grinds to a halt.

No money in the bank means you can’t pay staff and suppliers, which means you can’t deliver your product or service, which means you can’t get cash in. It’s a vicious circle and a very difficult one to get out of (especially if you have limited personal funds or lack of available credit).

The key to avoiding this is knowing exactly what is happening with your business’s finances at any moment. How much money do you have; how much is coming in and how much is going out?

HOWEVER most accounting software makes finding this information a total nightmare. When I started Publicity Heaven I went out and bought the old fashioned software many accountants suggest. Oh wow, what a mistake.

Because it was virtually impossible to get the information I actually needed out of the software. The software was very good at giving accountants what they needed, but very little help to me the business owner. It was confusing, irritating and not at all user friendly.

If you own this software you’ll know exactly what I mean!

I rarely talk about accounting software, but it’s actually something I’m highly passionate about. Because being in control of your cash is so very important to create a thriving business.

That’s why I now recommend to my clients that they use modern accounting software called KashFlow. Unlike the old fashioned software, it’s been designed by a business owner for business owners (and 10,000 people already use it).

That means it’s easy to get the information you need when you need it, without ever wasting time. What’s your cash position? How many invoices haven’t been paid? How much VAT is due? Who’s paid how much and when?

It does all your financial stuff in a way that suits you, but still gives your accountant the info they need in the format they want.

KashFlow is also online-based so you can login to your secure account from any internet-connected computer. No more looking for your software registration code just because you got a new laptop.

But don’t just take my word for it. You can get a 60 day risk free free trial here

(any software business that knows it’s good gives this kind of free trial… because the software sells itself)

And I’ve done a deal with KashFlow just for people who read my blog. If you decide to stay with KashFlow after your trial has finished, you’ll pay just £9.99 a month for the first six months (it’s usually £15.99 a month)

Get your trial started right now

If you do try it out, please let me know how you get on – email hello@publicityheaven.com

My client Brian Holt just sent me this great email

Judy Rudd, an amateur genealogy researcher in southern Queensland, was doing some personal work on her own family tree. She discovered that Prime Minister Kevin Rudd’s great-great uncle, Remus Rudd, was hanged for horse stealing and train robbery in Melbourne in 1889. Both Judy and Kevin Rudd share this common ancestor.