A great article in today’s Guardian about how the stand up seats idea shows the brilliance of Ryanair’s PR.
Archive for the ‘In the news’ Category
The brilliance of Ryanair’s PR
Friday, July 2nd, 2010Election PR opportunities
Wednesday, April 7th, 2010Apparently there’s going to be an election on May 6th.
This brings a host of PR opportunities for your business.
Firstly, for the next 29 days, journalists are going to be very hungry for unusual election content. They’ll be looking for alternative angles about voting, why we vote, how we pick candidates, etc.
Already the UK’s radio stations have interviewed body language experts and speech analysts. Expect plenty more in the weeks to come.
The question is this: How can you take whatever it is that your business does and make it relevant to journalists who have to come up with new coverage about the election tomorrow?
Secondly, an almost bigger opportunity is generating story ideas that are NOT about the election.
For every story about the election, newspapers and radios will be desperately looking for non-political content. This is a huge opportunity for you. Quirky stories will especially be welcome, as journalists look for something to balance the dry political stuff.
How not to position yourself as an expert for the media
Tuesday, January 19th, 2010Courtesy of Media Guardian.
Google Living Story could change online news
Wednesday, December 9th, 2009Google has been making a series of changes recently to the way it presents news online.
Partly this is to try and keep the newspaper publishers happy. For example it has a new scheme that will allow papers such as The Times to let their content be indexed and appear in Google News, but require readers to pay for reading some of that content.
The latest experiment from Google is the Living Story idea.
It’s explained in full here.
The concept is brilliant. You will have a single page for each story that is constantly updating itself as a story changes and new content is added by publishers across the world.
A stunning idea. If it works and spreads to the UK it could make it easier for you to track what the media is saying about your business.
The BBC picks Max Clifford instead of me
Wednesday, August 19th, 2009I make myself available to the media for comment on PR and marketing stories (it’s a great PR strategy to be a media expert and react to stories… primarily because the media come to you).
Just had a call from BBC WM, the regional radio station for the West Midlands.
Would I do a live interview this afternoon about this Tesco publicity stunt? Absolutely!
But 5 minutes later, another call from the BBC… seems they have gone for another PR expert instead. Some bloke called Max Clifford… personally, haven’t heard of him.
(actually I’m delighted to be on the same press contacts list as Max Clifford! And the BBC were lovely in the way they ‘let me down’, promising to turn to me for help in the future. Nice people)
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