Getting our client on page three of the Daily Star yesterday has triggered a lot more coverage today.
We hoped we would be able to use the Star coverage as a springboard. And thanks to some sterling work from my colleague Lucy yesterday, we did.
Highlights so far include the Times, Mirror and Metro, as well as [...]

One of our clients is featured in the main story on page 3 of today’s Daily Star: http://www.dailystar.co.uk/news/view/33125/Heather-in-splash-and-grab
It’s a fantastic piece of coverage, and it’s triggered other newspaper, internet and radio coverage.
So why did this story work so well?
It’s topical: Our client understands the topical nature of PR, and put this game together quickly. Heather [...]