Ousting armed robbers
The PR people at Oust will have loved this.
February, 2008
Earthquake is a chance to shake up your PR
The earthquake woke me just before 1am. And set my mind buzzing about which of our clients could issue a reaction press release this morning.
The two angles which immediately spring to mind are fear of loss and fun.
Fear of loss: What could have happened if the earthquake had been worse?
Fun: How is your business celebrating [...]
Get everything prepared before you start
The breakfast presenter on one of our local radio stations has just been talking about a new shop she spotted on the drive to work today.
It hasn’t opened yet but it’s exciting her… apparently its name suggests it’s a shop selling handmade chocolate.
And she said the website address was splashed all over the window. [...]
Try not to tell your customers to eff off
PR cock-up of the week: telling your customer to “go forth” on their restaurant receipt… whoops…
Great viral advert
A tiny part of me wanted to believe this was real.
Great viral, because after I realised it was a gag, I emailed it to 50 people.
Back up your messages with actions
On Monday I bought a fantastic new PDA phone thing… cost me a small fortune… and this morning I dropped it on the pavement and scuffed three corners. At least I created some new swear phrases.
Wish I had a tough mobile like the one just launched by Peter Jones (the very tall one from Dragon’s [...]
If you’re going to do a prank, do it properly
This is a bit off-topic, but made me laugh so much I had to show you.
What do you do when the boss deserves a prank and you’ve got a few hours to kill? How about use up the office’s stock of Post-It notes?
If you do do this at your office, take a photo and send [...]