PR is very simple really.
At its simplest, it’s sending a press release (a story suggestion) to targeted journalists in the hope they think their readers/listeners will find it of interest… and so will give it some coverage.
Sometimes they will use it without telling you. Sometimes they will come back and ask for an interview or [...]

To get free publicity you need to do something different. You’ve got to stand out.
Pushing a vehicle around to raise money for charity is good.
Pushing the milk float from Father Ted 800 miles, with a bookmaker sponsoring you and offering odds on the vehicle becoming Ireland’s Eurovision entry, is excellent!
EDITED 12-2-08 for spelling

The New Year is always a good time to re-focus on growing your business.
If you’re planning to use PR as part of the marketing mix this year, then this newly-updated article will help you create great stories to promote your business.