08452 303049
hello@publicityheaven.com

Sign up for the free hints & tips newsletter

October, 2007


When good ideas go bad

While shopping in Milton Keynes at the weekend, my wife and I were approached by promotional people from a well known electronics company.
They had a large promotional stand, to help them push a new electric toothbrush and electric shaver.
So, what was the main purpose of the stand - to get us looking at the product? [...]

By Paul Green on Oct 29th, 2007  |  Permalink  |  TrackBack


A Heeley good publicity opportunity?

The last few days I’ve started to see signs in shops that Heeleys are banned.
In case you haven’t seen these, they’re the little wheels kids have on the bottom of their shoes. They use them like normal shoes, but then if they balance on their heels, they can zip along on wheels.
Sound cool. Where are [...]

By Paul Green on Oct 23rd, 2007  |  Permalink  |  TrackBack


Genuine redesign or publicity stunt?

MediaGuardian today reports that the new owners of Mr Men are changing 25 characters for a new TV series. The changes include some of them swapping gender.
Is this a publicity stunt? Do you think they are hoping all us adults who grew up with Mr Tickle and Mr Bump will cause such an uproar that [...]

By Paul Green on Oct 17th, 2007  |  Permalink  |  TrackBack


What’s the anniversary?

A common media feature is ‘X years on’: See this story on the BBC website today about it being 25 years since the Mary Rose… rose.
Look back at events that have happened in your town or marketplace over the last few decades and ask what anniversaries the media might cover. Then find alternative stories to [...]

By Paul Green on Oct 11th, 2007  |  Permalink  |  TrackBack


Use publicity to save a Post Office?

180 Post Office branches have been named today as those chosen for closure. In total 2,500 may shut by the end of next year.
The BBC has today’s list here (it’s a PDF).
If your business is in an area named today, then why not gang up with the doomed Post Office to launch a publicity campaign [...]

By Paul Green on Oct 2nd, 2007  |  Permalink  |  TrackBack

    

Free Report


How to Easily Generate More Business from your Existing Clients

Testimonials


"When we have run out of marketing ideas they have guided us in the development of new ones. I have learned a lot from the relationship and I thank them for this."

Paul Hickmott, Boyall Graphics

"It's great to be able to refer such an honest hard-working ethical company to my clients and leave them in your capable hands."

Chris Searle, entrylevelwebsites.co.uk