So in the news today, some pre-packed salads have as much salt as a Big Mac (pity they’re not as tasty).
The reason this is news is because we all assume salads are healthier than burgers. The story goes against convention.
Here’s how to generate some publicity if you serve food in your business.
Declare to your local [...]
A great publicity move by Gordon Brown today (MediaGuardian, free registration required).
He’s announced he wants local newspapers and radio stations to get their readers and listeners to nominate local heroes for the honours’ list.
Not only could this kill off the cash for honours scandal and produce a more deserving list of winners, but Brown is [...]
Great article in today’s MediaGuardian (free registration required), including the highlight: a giant chalk Homer Simpson!
Very off-topic, but I just made myself laugh with a 7 second unwanted cold sales call:
Phone rings
Me: Good afternoon Publicity Heaven
Caller: Hello, is that Mr P M Green of Publicity Heaven
Me: Er… yes.
Caller: Fantastic. My name’s Bob, I’m calling from XYZ Ltd, we work with Royal Mail, and I’m calling to see if you are [...]
That’s what More Than is asking.
Very simple way to promote your business - a fun competition with a simple website to back it up.
The time and effort it can sometimes take to get into magazines is worth it.
There’s a story on The Wise Marketer (free registration required) which sasya a study has found magazine readers are more likely to be advocates of products they read about in a magazine.
The study focused on Stuff magazine. Some highlights:
- Stuff readers [...]
August is a great publicity opportunity for your business.
Loads of people are on holidays because their kids are off school.
That means less news ideas flowing into the media. It’s not called silly season for nothing.
It presents an opportunity for you to send a cracking story idea, and potentially get more coverage out of it than [...]