I love Red Bull.
The brand, not the drink. Only drink the drink when I’m a bit tired driving.
But the brand is spectacular.
It has fantastic positioning with its sponsorship of unusual major events, such as soapbox racing and people building their own flying machines.
Now today’s MediaGuardian reports they are making the world’s biggest advert on [...]
Jeremy Vine on Radio Two gave a lot of airtime today to a pretty average council scheme in Braintree, where the local council will pay people £10 at random if they “catch” them putting litter into a bin.
So, the carrot rather than the stick.
Reversing something is a good way of making it newsworthy.
How about [...]
Neither my wife nor I are particularly mechanically minded. Over the last few years we have got to know and trust a very friendly garage, giving us huge peace of mind with our cars.
But at the weekend we discovered two of my wife’s tyres were on the edge of illegal, and decided to take her [...]
If you are involved in a courier firm, or any other business that delivers things, the potential Royal Mail strike a week tomorrow is the biggest publicity opportunity you are going to get this year.
Send a press release to all of your local media as soon as you can, advising businesses to put in place [...]
Jamie Harrop is a young entrepreneur I have known for a few years. He’s just done a really good interview with me on his site.
He got me thinking about the cool helicopter publicity stunt I once saw in Kettering (see the interview). Would love to hear from you if you’ve seen a better one.
Thanks Jamie [...]
I’ve been talking to some potential clients over the last few months. They entered a quiet cosy market where not much had changed for a long time, and - purely through the energy they have brought to it - they are shaking the market up.
The existing big players have significantly upped their game to stay [...]
Another great example of piggybacking a hot story in today’s MediaGuardian (free registration required).
Q Research surveyed a load of kids about the new London 2012 logo - and discovered most of them hated it.
When you’re reading the paper or watching a news bulletin, is there a story that your business is uniquely placed to respond [...]
Being the first to combine everyday objects is a great way to get publicity.
Marks & Spencer has just combined a business suit with an iPod - so you can control your MP3 player without having to take it out of your pocket (MediaGuardian so free registration required)
Probably just a publicity stunt. Clever.
Totally off topic, but at three minutes and four seconds past 2am tomorrow morning, it will be:
02:03:04 05/06/07
That kind of stuff is really cool.
There’s an article on today’s MediaGuardian (free registration required) about a new internet player launched by the commercial radio industry.
It allows you to listen to any commercial station in the UK, and track down the BBC ones too.
Very useful. If you are planning to target an area with publicity, you can sit and listen [...]