Our boiler at home is currently being replaced, an expensive event I’ve been looking forward to.
The old one conked out on average every 3 months. The very reputable local heating firm that service & repair it sometimes had to send their boss to fix it, as it was - in their words - “one of [...]
The 11am news on Radio 2 talked about a stunt at the York or Edinburgh Dungeons, where anyone with an ASBO can get in free this weekend, and will be “given” the medieval sentence for their crime in a mocked-up court.
Brilliant stunt. Very few people will take it up, but that’s not the point. To [...]
When I wrote about a company called Bin N Gone and an appalling interview they did on Chris Evans’ Radio 2 show, I predicted they wouldn’t get on that show again.
Well the company is riding a lovely publicity wave at the moment, as it’s being discussed on Jeremy Vine’s show right now. It’s a great [...]
Seemingly out of the blue, Sky have written to us at home, and said they’ll no longer be charging us £10 a month just to have Sky+. Now we will get it free.
Fantastic!
I’m not stupid enough to think they’ve done it for any other reason than to keep our custom for another year, and [...]
Have you seen the cake car TV advert in the last few days? My wife has been raving about it… a team of bakers build a replica Skoda Fabia, entirely in cake!
A great publicity stunt in an advert, driving lots of word of mouth.
My wife was so impressed she just emailed me details of exactly [...]
Struggling to get awareness for something?
Then do something no-one expects you to do - like offering to have your head shrunk and displayed in a museum after your death.
Mars has announced today that its changed its mind on replacing vegetarian ingredients in its products with animal products.
The company seems to have been swayed by a publicity and action campaign by the Vegetarian Society.
From a publicity point of view, Mars has done the right thing listening to the excessive feedback and responding quickly. This [...]
I previously talked about how Channel Five could cash in on the BBC’s problems renegotiating Neighbours.
They’ve gone a step better, and actually pinched it from the Beeb (MediaGuardian so registration required).
Interesting story in today’s MediaGuardian about bloggers who are hunted down by book publishers (free registration required).
I blog primarily for pleasure - I want to share the great publicity-related things I find with you!
But I’m conscious blogging is also good for business. In the last few weeks I have received two leads as a result [...]
This Wall Street Journal article is about the way book publishers are cashing in on the last Harry Potter book.
It’s a great reminder to ensure your business piggybacks the biggest book event of the year.
The media will be looking for anything different when HP and the Deadly Hallows comes out on 21st July. The key [...]