The board game Monopoly is running a competition to find 22 towns and cities to feature on a new version of the game. That’s a great idea in itself, but can you piggyback it?
Could you publicly lead the challenge to get your town onto the board? You could write to all your customers, put up [...]
I’m sat at Edinburgh train station waiting for my train home, and on the TV the 6 o’clock news is reporting that the BBC may be about to drop Neighbours after 20 years. Apparrently the makers are asking too much to renew the contract.
This could be a BBC publicity stunt. Either way, it’s a massive [...]
This article about businesses on MySpace is nearly a year old, but a good read regardless.
It’s a great example of picking your medium carefully, especially if you are trying to appeal to consumers. If your company is trying to be perceived as “cool”, appearing in your local paper could send the wrong message.
Actually, putting the [...]
According to the MediaGuardian, a 14 month old story on the BBC about a man marrying his goat, continues to stay at the top of the most popular news stories (free registration required to read story).
MediaGuardian has a story this mroning about the world’s and UK’s most powerful brands (free registration required).
Is there an opportunity for you to list the 10 most powerful brands in your area? Or your market sector?
A viral marketing team in London had a great idea - graffiti spray a website address on pavements, to promote new film 28 Weeks Later.
What a pity they forgot to buy the domain name they were spraying: http://www.ragevirus.com/
According to this Wired article, some people bought domain names relating to the Virginia shootings and put them up for sale on ebay.
Sick? Ruthless?
Or just doing it before someone else does?
I guess in a way it’s another thing to consider if you have a major event which attracts publicity in your business… if your product [...]
The terrible shootings in Virginia have again shown the importance of content from people on the scene. One student filmed police going into the school on his mobile - and it’s been shown on TV stations around the world.
Two stories on MediaGuardian worth seeing here and here (requires free registration).
UKTV Gold breaks a world record with a publicity stunt that reinforces their new on-screen branding, of space hoppers (MediaGuardian link, so registration required).
This is one of those stories you really hope is true.
PS Shiny new blog with RSS feeds and other fun tools - webmonkeyboy, thanks for all your hard work (you know who you are!)