Whatever you think about Steve Wright on Radio 2, he is very good at packing his show with talking points. I often find myself repeating an interesting Factoid to my wife (sad, but true). I’ll always visit the website of the day if I’ve not seen it before. And they even list all the songs [...]

If you’re a member of of the Telegraph Business Club (free to join, you just register), then you’ll find an interesting article here. It’s 10 tips to improve your creativity, written by a guy called Andy Green (no relation).

I’ve often said that the most important ingredient in getting free publicity is persistence. Whatever marketing or publicity you do, if you keep doing something day in, day out, it will eventually pay off for you.
This blogger Sparkatrician writes here about how he got his business Electrical Concepts mentioned on Virgin Radio. The mention itself [...]

My rant about customer service last week reminded me about a seaside beach front chip shop Helen and I once went to. It was off season and the beach was deserted when we bought our £2 bag of chips. As we went to sit down on the bench in front of the chip shop, the [...]

Last year we signed up for 12 months with Yell.com, as part of a push to increase the amount of local Northamptonshire business we have. There have been 10 clicks to the website from Yell, but that’s just not worth the £68 a month we’re paying for it.
I just rang them to see what they [...]

Give them a free £2,500 TV.

The Campaign for Little Britain got a good slot on Stuart Maconie’s show on Radio 2 yesterday.
It’s a effort by some British shopkeepers in New York to get their block renamed Little Britain. A brilliant publicity effort.
The idea is awesome, it’s got some heavyweight support from Virgin Atlantic, and has the kind of [...]

Diary events like today’s budget are perfect publicity opportunities for industry commentators. Most local newspapers and radio stations will be interested in local comment on the budget, from accountants, estate agents, parents, drivers etc… (depending on what Gordon announces in the next hour or so).
Most of the publicity winners will have done their ground work [...]

Sorry for the week’s break in the blog. We had to move Publicity Heaven onto another new server, and of course these things never happen 100% smoothly, do they?
Thought I’d mention online discussion forums today. Find the right forum, and it’s a great place to establish your credibility and expertise in a subject. My favourite [...]

Interesting story in today’s Media Guardian, about the challenges Bernard Matthews will face rebuilding its brand, after the bird flu scare. It’s a Guardian, story, so will need free registration.