Looking for publicity opportunities is easy thanks to the internet. I use an RSS reader to monitor several websites’ content in one place. RSS, which is explained best by the BBC, allows you to scan the headlines for several sites without actually visiting them.
This makes it simple for me to keep a look out [...]
Careershifters is a great example of a website that uses content from the public to promote itself to new customers. Has real talkability too - a couple of friends have been glued to it in the last few days.
I love this guy and his grasp of marketing excellence. Jon Basso runs the Heart Attack Grill in the States - THE place to go if you want an 8,000 calorie burger, full fat beer and unfiltered cigarettes. He does it precisely to trigger controversy - and awareness. He has a clear market leading position, [...]
With the new mobile phone laws for drivers coming in today, anyone involved with phones or driving should have had something in place ready to capitalise on this morning’s news.
If you sell hands free car kits, produce a simple free guide explaining the law to everyone who visits your website.
If you install hands free car [...]
Here’s another “oh dear” publicity stunt (Media Guardian link requires free registration). Following on from the TV company that left fake bombs around Boston USA, now a marketing stunt by Cadburys has gone wrong in the States. I’m glad these high profile mistakes have happened - I hope they will make smaller businesses be very [...]
Er, what happened to sensitivity on TV during a major news story? I didn’t see it myself, but apparently Top Gear showed a deliberate train crash last night, despite the Cumbria train crash on Friday. Would it have really hurt them to have waited a few weeks to show that segment? Am I being oversensitive?
This is a good idea to generate publicity. It certainly got Ian Botham a 5 minute slot with Chris Evans on Radio 2 last night.
There seems to be a hand car wash on every corner right now, and I used one in Northampton today that both delighted and frustrated me.
The delights started with the marketing - simple, but effective. They had a guy standing out on the main road with a big sign on a stick: “hand car wash [...]
I love a daily dose of Dilbert. And right now Dogbert has a PR firm.
See the strips here, here and here.