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‘Word of mouth publicity’


Special Bond adverts made me watch the ad break

Most people that know me are aware I am a James Bond fanatic (and not just when a film comes out. I will admit owning a mobile number that ends in 007).
Last night ITV2 showed Tomorrow Never Dies, the weakest of the Pierce Brosnan films. I never normally watch ad breaks, grabbing a book or [...]

By Paul Green on Oct 29th, 2008  |  Permalink  |  TrackBack


Don’t be full of hot air!

It came to my attention lately that some people just don’t want the business they go out looking for.
As our office was expanding earlier in the year, my colleague asked an acquaintance at a networking event to call them regarding sorting our telephone systems out. “Yeah sure” the chap said and took their card.
The next [...]

By Zoe Coll on Oct 28th, 2008  |  Permalink  |  TrackBack


Using secrets to launch highly anticipated products

Google has demonstrated several times clever ways to launch new products.
When it launched Gmail, you could only get it if invited by someone who already had it. And users only had 100 invites each.
Restricting the availability of Gmail in this way made it a “must-have” product with some people clamouring to get it. It also [...]

By Paul Green on Sep 3rd, 2008  |  Permalink  |  TrackBack


Our client makes BBC News at Ten

Well, we’ve not been here before.
On last night’s BBC News at Ten, the Wee Willie Walsh game from our client T-Enterprise featured in a report on the continuing problems BA are having at Terminal Five.
You can see it for the next six days on the iplayer. It’s about 8 minutes and 20 seconds in.
Pity [...]

By Paul Green on Apr 16th, 2008  |  Permalink  |  TrackBack


Get everything prepared before you start

The breakfast presenter on one of our local radio stations has just been talking about a new shop she spotted on the drive to work today.
It hasn’t opened yet but it’s exciting her… apparently its name suggests it’s a shop selling handmade chocolate.
And she said the website address was splashed all over the window. [...]

By Paul Green on Feb 20th, 2008  |  Permalink  |  TrackBack


Back up your messages with actions

On Monday I bought a fantastic new PDA phone thing… cost me a small fortune… and this morning I dropped it on the pavement and scuffed three corners. At least I created some new swear phrases.
Wish I had a tough mobile like the one just launched by Peter Jones (the very tall one from Dragon’s [...]

By Paul Green on Feb 8th, 2008  |  Permalink  |  TrackBack


Tackling misconceptions with humour

If there’s one industry that seems to be under a barrage of constant criticism, it’s health & safety.
You might hear “Seems you can’t go to the pub without a risk assessment” or “you’d better get a warning sign up next to the kettle”.
Good to see the HSE tackle these misconceptions with humour: The Myth of [...]

By Paul Green on Dec 5th, 2007  |  Permalink  |  TrackBack


Shout ’shortage’ to create one

Here’s an interesting story from BBC News about Nintendo predicting a shortage of its Wii’s this Christmas (how do you pronounce the plural of Wii - wheeze or whizz?)
For parents facing the difficult decision between a Wii and a Playstation 3, surely this clears it up: get a Wii - quick.
It’s the same reasoning that [...]

By Paul Green on Nov 14th, 2007  |  Permalink  |  TrackBack


The self-perpetuating PR crisis

Helen and I went to York at the weekend for a little treat, and as we walked into town from the train station were greeted with the longest queue we have ever seen coming from Northern Rock.
No shockers there with its current problems.
Lending aside, the biggest problem Northern Rock currently has is a self-perpetuating PR [...]

By Paul Green on Sep 17th, 2007  |  Permalink  |  TrackBack


Word of mouth publicity comes from brilliance

People buy things for one of two reasons: either to feel good, or fix a problem.
Yesterday I picked up my new car, a second hand Maxda MX-5. To my horror, this morning I spotted a chip in the windscreen, in the driver’s line of vision (which means a new windscreen…pah).
Google ‘chipped windscreen’ and you get [...]

By Paul Green on Aug 26th, 2007  |  Permalink  |  TrackBack

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