It doesn’t matter who you are, or what you want to comment on, if you are prepared to do something that catches people’s attention (for that read journalists’ attention), you can have your say on anything.

Whenever something happens that affects everyone and people are talking about it, that’s a great PR opportunity for you.
Like VAT going down and income tax up for top earners.
Accountants and computer support companies can warn of potential chaos as small businesses struggle to implement the VAT changes on their computer systems (we have already issued [...]

We had a lovely photographer from the Northants ET visit us yesterday to take our photos for the Business Awards.
It’s hard to get media photographers to visit you these days. Outlets tend to have fewer of them than they used to, so if you do get one coming to visit you, look after them!
Give them [...]

August is traditionally Silly Season, when news is a little thin on the ground and quirky stories can get more coverage then they normally would.
This is because of the Great British Summer Getaway. Fewer people here means fewer stories. And it’s a big opportunity for your business. But you need to start planning now.
Surveys and [...]

Often with clients we will ask them what data they have available and how we can leverage it to create great stories.
Just stumbled across a fantastic example from a website called Zoopla. Their entire business is about crunching data, but they have used it to great effect to work out the cost of buying every [...]

Just listened to a successful interview done by a man seeking publicity for his charity on a local radio station.
He got his point across OK and created a demand within me the listener to learn more. But when the interviewer asked him to give out his website address, he screwed it up.
The address he gave [...]

Our client that hit the national headlines last week with their game based on Heather Mills has done it again.
T-Enterprise are featured in today’s Daily Telegraph and were on Times Online yesterday.
It’s fantastic coverage again but no surprise to us. T-Enterprise are a great client to work with, as they understand that working with a [...]

One of our clients is featured in the main story on page 3 of today’s Daily Star: http://www.dailystar.co.uk/news/view/33125/Heather-in-splash-and-grab
It’s a fantastic piece of coverage, and it’s triggered other newspaper, internet and radio coverage.
So why did this story work so well?
It’s topical: Our client understands the topical nature of PR, and put this game together quickly. Heather [...]

The earthquake woke me just before 1am. And set my mind buzzing about which of our clients could issue a reaction press release this morning.
The two angles which immediately spring to mind are fear of loss and fun.
Fear of loss: What could have happened if the earthquake had been worse?
Fun: How is your business celebrating [...]

On Monday I bought a fantastic new PDA phone thing… cost me a small fortune… and this morning I dropped it on the pavement and scuffed three corners. At least I created some new swear phrases.
Wish I had a tough mobile like the one just launched by Peter Jones (the very tall one from Dragon’s [...]