Whenever something happens that affects everyone and people are talking about it, that’s a great PR opportunity for you.
Like VAT going down and income tax up for top earners.
Accountants and computer support companies can warn of potential chaos as small businesses struggle to implement the VAT changes on their computer systems (we have already issued [...]
Our client T-Enterprise has done it yet again with a quick turnaround of a game about Jeremy Clarkson.
In last weekend’s Top Gear, Clarkson made a joke about lorry drivers murdering prostitutes, generating a lot of media coverage this week.
It took T-Enterprise just 24 hours to create a game called Run Clarkson Run, where truckers get [...]
We had a lovely photographer from the Northants ET visit us yesterday to take our photos for the Business Awards.
It’s hard to get media photographers to visit you these days. Outlets tend to have fewer of them than they used to, so if you do get one coming to visit you, look after them!
Give them [...]
In the internet age every piece of communication between you and your customer is open to scrutiny.
Electronic communication is scarily permanent.
Websites like HelpHound are a record of people’s thoughts on your business.
And anything you write on your website or any email sent to a customer could come back and be used against you.
I’m [...]
Well, we’ve not been here before.
On last night’s BBC News at Ten, the Wee Willie Walsh game from our client T-Enterprise featured in a report on the continuing problems BA are having at Terminal Five.
You can see it for the next six days on the iplayer. It’s about 8 minutes and 20 seconds in.
Pity [...]
Just listened to a successful interview done by a man seeking publicity for his charity on a local radio station.
He got his point across OK and created a demand within me the listener to learn more. But when the interviewer asked him to give out his website address, he screwed it up.
The address he gave [...]
Our client that hit the national headlines last week with their game based on Heather Mills has done it again.
T-Enterprise are featured in today’s Daily Telegraph and were on Times Online yesterday.
It’s fantastic coverage again but no surprise to us. T-Enterprise are a great client to work with, as they understand that working with a [...]
Getting our client on page three of the Daily Star yesterday has triggered a lot more coverage today.
We hoped we would be able to use the Star coverage as a springboard. And thanks to some sterling work from my colleague Lucy yesterday, we did.
Highlights so far include the Times, Mirror and Metro, as well as [...]
One of our clients is featured in the main story on page 3 of today’s Daily Star: http://www.dailystar.co.uk/news/view/33125/Heather-in-splash-and-grab
It’s a fantastic piece of coverage, and it’s triggered other newspaper, internet and radio coverage.
So why did this story work so well?
It’s topical: Our client understands the topical nature of PR, and put this game together quickly. Heather [...]
PR is very simple really.
At its simplest, it’s sending a press release (a story suggestion) to targeted journalists in the hope they think their readers/listeners will find it of interest… and so will give it some coverage.
Sometimes they will use it without telling you. Sometimes they will come back and ask for an interview or [...]