Most people that know me are aware I am a James Bond fanatic (and not just when a film comes out. I will admit owning a mobile number that ends in 007).
Last night ITV2 showed Tomorrow Never Dies, the weakest of the Pierce Brosnan films. I never normally watch ad breaks, grabbing a book or [...]
Somebody tell me this is a joke. Or a PR stunt.
Pizza Hut is changing its name to Pasta Hut.
Er, right.
This may just be a PR stunt as they put a load more pasta on the menu. But renaming a business is something you don’t do lightly.
Went to Pizza Hut last night and it [...]
Google has demonstrated several times clever ways to launch new products.
When it launched Gmail, you could only get it if invited by someone who already had it. And users only had 100 invites each.
Restricting the availability of Gmail in this way made it a “must-have” product with some people clamouring to get it. It also [...]
The earthquake woke me just before 1am. And set my mind buzzing about which of our clients could issue a reaction press release this morning.
The two angles which immediately spring to mind are fear of loss and fun.
Fear of loss: What could have happened if the earthquake had been worse?
Fun: How is your business celebrating [...]
A tiny part of me wanted to believe this was real.
Great viral, because after I realised it was a gag, I emailed it to 50 people.
On Monday I bought a fantastic new PDA phone thing… cost me a small fortune… and this morning I dropped it on the pavement and scuffed three corners. At least I created some new swear phrases.
Wish I had a tough mobile like the one just launched by Peter Jones (the very tall one from Dragon’s [...]
If there’s one industry that seems to be under a barrage of constant criticism, it’s health & safety.
You might hear “Seems you can’t go to the pub without a risk assessment” or “you’d better get a warning sign up next to the kettle”.
Good to see the HSE tackle these misconceptions with humour: The Myth of [...]
Here’s an interesting story from BBC News about Nintendo predicting a shortage of its Wii’s this Christmas (how do you pronounce the plural of Wii - wheeze or whizz?)
For parents facing the difficult decision between a Wii and a Playstation 3, surely this clears it up: get a Wii - quick.
It’s the same reasoning that [...]
The last few days I’ve started to see signs in shops that Heeleys are banned.
In case you haven’t seen these, they’re the little wheels kids have on the bottom of their shoes. They use them like normal shoes, but then if they balance on their heels, they can zip along on wheels.
Sound cool. Where are [...]
MediaGuardian today reports that the new owners of Mr Men are changing 25 characters for a new TV series. The changes include some of them swapping gender.
Is this a publicity stunt? Do you think they are hoping all us adults who grew up with Mr Tickle and Mr Bump will cause such an uproar that [...]