It doesn’t matter who you are, or what you want to comment on, if you are prepared to do something that catches people’s attention (for that read journalists’ attention), you can have your say on anything.

Whenever something happens that affects everyone and people are talking about it, that’s a great PR opportunity for you.
Like VAT going down and income tax up for top earners.
Accountants and computer support companies can warn of potential chaos as small businesses struggle to implement the VAT changes on their computer systems (we have already issued [...]

Our client T-Enterprise has done it yet again with a quick turnaround of a game about Jeremy Clarkson.
In last weekend’s Top Gear, Clarkson made a joke about lorry drivers murdering prostitutes, generating a lot of media coverage this week.
It took T-Enterprise just 24 hours to create a game called Run Clarkson Run, where truckers get [...]

18,000 complaints now, and Brand-Ross suspended.
Having listened to the audio here and here, I have a theory.
I don’t think they actually left answerphone messages on Andrew Sachs’ mobile. I think they called him once and recorded the audio of his answerphone message, then pretended to leave a series of increasingly-worse fake messages.
There’s something [...]

OK, so the economy is apparently dead, we’ve lost £1.8 trillion down the back of the settee, house repossessions are up 71%, and the biggest US election for a generation is next week. Not a quiet news day then.
Yet Russell Brand’s niche weekend radio show has attracted so much mainstream media that it has [...]

Whether you agree or not with what Peta wants and does, you’ve got to admit this is a clever way of catching people’s attention.

We are currently helping a Northamptonshire charity called Autism Concern.
After 17 years they are in the scary position of facing closure at Christmas, unless they can raise £150,000.
We’re donating our services for free to raise awareness. Here’s the appeal launch press release.
The media have been fantastic picking this up, with a great piece on BBC [...]

Somebody tell me this is a joke. Or a PR stunt.
Pizza Hut is changing its name to Pasta Hut.
Er, right.
This may just be a PR stunt as they put a load more pasta on the menu. But renaming a business is something you don’t do lightly.
Went to Pizza Hut last night and it [...]

In the internet age every piece of communication between you and your customer is open to scrutiny.
Electronic communication is scarily permanent.
Websites like HelpHound are a record of people’s thoughts on your business.
And anything you write on your website or any email sent to a customer could come back and be used against you.
I’m [...]

Google has demonstrated several times clever ways to launch new products.
When it launched Gmail, you could only get it if invited by someone who already had it. And users only had 100 invites each.
Restricting the availability of Gmail in this way made it a “must-have” product with some people clamouring to get it. It also [...]