There’s an email I get from a company two or three times a week that I actively look forward to. It’s from www.petrolprices.com, and tells me where the cheapest petrol is near me. Considering I fill up once or twice a week, it saves me a considerable amount of money trying to find the cheapest petrol.

Two thoughts on this. Firstly, it has driven me to garages I would never normally go to, just to fill up on the cheapest petrol. If your business successfully competes on price, are you listed in the price comparison websites? Are there any kind of price comparison schemes locally, maybe offline?

And secondly, it was only yesterday I realised I looked forward to getting this email. How cool is that? I look forward to getting an email from a business. That makes me incredibly valuable to them, as I would miss their emails. The website is run by a commercial company, which makes its money back referring on motor insurance etc. If you send emails or newsletters to your customers, do they look forward to them as much? They’ll be more interested if you send them free information that’s going to help them, rather than a list of your latest offers.

PS This website has a great press section. Listing all your previous media appearances helps build confidence in the media that you are worth contacting.

This entry was posted on Wednesday, April 11th, 2007 at 4:43 am and is filed under Email marketing, Marketing ideas, Publicity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.