Often with clients we will ask them what data they have available and how we can leverage it to create great stories.

Just stumbled across a fantastic example from a website called Zoopla. Their entire business is about crunching data, but they have used it to great effect to work out the cost of buying every single house in Britain would be £6 trillion.

Clever stuff.

This entry was posted on Friday, June 13th, 2008 at 2:09 pm and is filed under In the news, Publicity ideas. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.