Our client that hit the national headlines last week with their game based on Heather Mills has done it again.

T-Enterprise are featured in today’s Daily Telegraph and were on Times Online yesterday.

It’s fantastic coverage again but no surprise to us. T-Enterprise are a great client to work with, as they understand that working with a PR company is a two-way process. They put as much work into their PR as we do, creating reaction to national stories with these free online games.

You can hand everything over to your PR company and ask them to come up with all the ideas and get on with it, but typically you will get a better return on investment if you invest a little of your business’s time as well.

This entry was posted on Wednesday, April 2nd, 2008 at 7:04 am and is filed under In the news, Newspapers, Publicity, Publicity Heaven news, Publicity ideas. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.