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Earthquake is a chance to shake up your PR

The earthquake woke me just before 1am. And set my mind buzzing about which of our clients could issue a reaction press release this morning.

The two angles which immediately spring to mind are fear of loss and fun.

Fear of loss: What could have happened if the earthquake had been worse?

Fun: How is your business celebrating this morning? Is your cafe serving special quake burgers for one day only? Can your online store get “I survived the quake” t-shirts on sale right now?

Whatever you do, speed is of the essence. The earthquake won’t be a story tomorrow.

By Paul Green on Feb 27th, 2008  |  Permalink  |  TrackBack

This entry was posted on Wednesday, February 27th, 2008 at 9:14 am and is filed under In the news, Marketing ideas, Publicity ideas. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

One Response to “Earthquake is a chance to shake up your PR”

  1. Marketing Ability Blog » Blog Archive » Marketing, PR and earthquakes Says:
    February 28th, 2008 at 5:06 pm

    [...] First of all, a Northampton based PR company was quick off the mark on Wednesday morning with this piece. Then, later in the day it was followed by this from an e-commerce software [...]

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