About public relations and free publicity
Public relations is any communication between your business and... the public! If you write a letter to apologise to an unhappy customer, that's public relations. If your business sponsors a local Scout troop to do a litter pick, that's public relations.
Publicity is one element of public relations, where your communication is done through the media.
You can use free publicity for many things:
- Build brand awareness
- Drive traffic to your website
- Stand out in a crowded marketplace
- Change perceptions about your business
- Educate or influence people (including potential customers)
- Give your business credibility
- Announce something new or exciting about your business
- Make sure lots of people hear your good stories
- Generate word of mouth publicity
- Deal with a crisis