Archive for July, 2010

What business owners want from PR & marketing seminars

Thursday, July 29th, 2010

Earlier this week I ran a survey asking the 4,000 business owners on my list what they wanted from PR & marketing seminars.

Several hundred responded – thank you so much – and here are the results:

(click each image to make it larger)



Where would you be happy to travel for a free one day PR & marketing seminar?

Survey 1

We’ve done a lot of seminars in London this year and clearly there is still a demand for more. We’ll be launching some central London events at the end of the year.


What are the biggest marketing challenges in your business right now?

Survey 2

No massive surprises there. Lead generation, website traffic and getting free publicity always seem to be the three biggest problems when I talk to business owners.


Have you previously invested in professional marketing to help you grow your business?

Survey 3



Would you prefer to learn how to significantly improve your marketing, or have it done for you?

Survey 4

This is reassuring. It tells me that business owners want to know what to do in their business, even if someone is doing it for them. This is good. Marketing and sales is the most important thing in your business. If you’re going to learn about one thing, make it marketing.


And your individual comments

Lots of positive feedback on the Tuesday PR & Marketing Tips, so thank you.

One business owner said: “Personally, I prefer workshops without the ice-breaking time-wasting exercises. You have so much useful information to impart, I would rather pay for full-on, in-depth strategy and specific techniques that give real benefit and justify my time, rather than a free day that gives some, but limited, benefit; and therefore less value.”

That’s a really good point, and it’s the reason why I recently launched the two day Intensive Business Focus event.

What’s stopping you updating your website?

Wednesday, July 28th, 2010

My Tuesday PR & Marketing Tips yesterday was all about the easy way to create new content for your website.

And I had a really interesting email back from a business owner in Wales.

She said:

“Hi Paul,

Think you may have missed the crucial point with this feature. When a w/site owner can update themselves, updates are usually frequent. Suggest the reason why most business owners don’t update their sites regularly is that there are, as you say, plenty of w/site designers but in many people’s experience they’re hard work to useless.

1. The w/site may not have been designed/built in a way that it can be easily changed anyway.
Sometimes it will require going back & re-designing & re-programming the entire site.

2. Next there can be long backlogs of work – months pass & nothing’s started.

3. When they do start, they are continually jumping between jobs.

4. Some bigger or status job will crop up which will result in other jobs being sidelined for weeks – then creating another queue.

5. The biggest problem is that almost always they are designers who can’t program & so this part has to be out-sourced – so they lose control of the job & forget about it. Frequently it’s disappeared out in India because programming’s cheaper there & then the programmers disappear to another job/company.

Anything w/sites usually means endless delays & a bucket load of stress with waiting, changing the firm, all promises & then the same again. By the time you get it, so long has passed you no longer want it, it’s out of date anyway & then you’ve got to pay some over-priced figure for it.

Currently I’m looking for a local IT teacher or employed programmer wanting extra work to handle precisely the updates you wrote about, but no more “firms”. The days go to weeks, the weeks go to months & the months go to years.

Maybe you could feature this problem & some programmers might jump in to fill this gap. I’ll list what I & most clients probably want :-

1. A start date.
2. A date, even if approximate, when the job will be completed.
3. They come back to you with a report to confirm progress.
4. Being able to do the job fairly quickly – if you’re planning a summer special it’s no use in December & it’ll be out of date for next summer.

Yikes a rant ! but the problem is not as easy as you make out & I suggest that building a good team around you is the real problem & many businesses haven’t managed this yet on the web front. What is needed is a handy person/team who can say like “Yes I can start this next Monday & be done by end Wednesday” – & simply do it.

By the way I’m in Cardiff South Wales, & if you know of anyone who could fill this gap, as they say, “I’d love to hear from you”. “

Of course, she’s completely right. That hadn’t occurred to me, I guess because we keep our private clients’ websites updated for them so don’t see this problem with the people we work closely with.

Website designers – defend yourselves!

Oh, and if you are based near Cardiff and can help this lady, please contact us and we will put you in touch.

The brilliance of Ryanair’s PR

Friday, July 2nd, 2010

A great article in today’s Guardian about how the stand up seats idea shows the brilliance of Ryanair’s PR.

PR Success made easy - Free Book







Subscribe

Bookmark and Share

Testimonials


"In addition to local press exposure, Lucy at Publicity Heaven placed a profile of our technical director, Paul Darby, in the leading publication for the Health and Safety profession. As a result, Paul has renewed many old acquaintances, leading to some very exciting developments for us into new markets."

Jane Gillham, Pivotal Performance

"Thanks to Paul and Lucy at Publicity Heaven for delivering on promises and being a pleasure to work with."

Jane Gillham, Pivotal Performance