Apparently there’s going to be an election on May 6th.

This brings a host of PR opportunities for your business.

Firstly, for the next 29 days, journalists are going to be very hungry for unusual election content. They’ll be looking for alternative angles about voting, why we vote, how we pick candidates, etc.

Already the UK’s radio stations have interviewed body language experts and speech analysts. Expect plenty more in the weeks to come.

The question is this: How can you take whatever it is that your business does and make it relevant to journalists who have to come up with new coverage about the election tomorrow?

Secondly, an almost bigger opportunity is generating story ideas that are NOT about the election.

For every story about the election, newspapers and radios will be desperately looking for non-political content. This is a huge opportunity for you. Quirky stories will especially be welcome, as journalists look for something to balance the dry political stuff.