Archive for December, 2009

Using images to drive word of mouth publicity

Monday, December 21st, 2009

Have seen a couple of really clever advertising images over the last couple of weeks that will undoubtably drive word of mouth publicity.

The first was in the toilets at Xscape in Milton Keynes (and yes I was the only person in there when I took this photo!). The poster is positioned just above the urinal.

Has he got you into trouble?

A pretty risque advert and not one that you’d expect from a firm of solicitors. And that’s why people would talk about it.

Meantime, in London, it looks like a new bank is launching.

Sign at a new bank

And with all the financial woes we have had over the last year, this is a good way to get people talking. We all want a good relationship with our bank, right?

This is a sign at what will presumably become a branch of the new bank. They’re setting expectations pretty high with this… will be interesting to see what actually happens.

Meet Mr Fowley

Monday, December 21st, 2009

While speaking at event in London a few weeks ago I met Mr Fowley.

Mr Fowley

Mr Fowley


He’s the biggest dog I’ve ever met and absolutely lovely! Here’s the photo he reluctantly posed for (I suspect he’d have been more interested in the camera if I had biscuits)

He was in London raising money for the South West Children’s Hospice.

Here’s Mr Fowley’s website. Would make for a good Christmas donation if you’ve got a fiver burning a hole in your pocket.

Google Living Story could change online news

Wednesday, December 9th, 2009

Google has been making a series of changes recently to the way it presents news online.

Partly this is to try and keep the newspaper publishers happy. For example it has a new scheme that will allow papers such as The Times to let their content be indexed and appear in Google News, but require readers to pay for reading some of that content.

The latest experiment from Google is the Living Story idea.

It’s explained in full here.

The concept is brilliant. You will have a single page for each story that is constantly updating itself as a story changes and new content is added by publishers across the world.

A stunning idea. If it works and spreads to the UK it could make it easier for you to track what the media is saying about your business.

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