Archive for April, 2009

Business and marketing phone-in on BBC Oxford

Friday, April 24th, 2009

I’ve been confirmed as a guest on this Sunday’s business and marketing phone-in on BBC Oxford. You can listen live here from 1pm to 2pm (Sunday 26th May 2009).

It’s great to be “going home” as I grew up in the area. But I’m also looking forward to an intense hour of helping small businesses.

The other guest is Andrew McGavin, from Universal Philatelic Auctions, who has run his own business since the late 1970s.

If you’ve got a questions you’d like us to answer please get in touch before Sunday morning.

It’s too easy to generate negative PR

Thursday, April 16th, 2009

We recently suffered the horrors of our business account debit card being cloned and some scumbag going on an internet spending spree. Got all the money back, but it affected access to our bank accounts for a week.

So I figured it was time to get some company credit cards, just in case. 

And as Publicity Heaven is a member and supporter of the FSB, it made sense to apply for an FSB credit card and help the organisation earn some commission.

What a nightmare. 

First of all the application link on the FSB website was broken. And no-one at MBNA (who run the scheme) answered the phone for a good five minutes. That’s when ringing the special “I’m a member of the FSB and I want to be a new customer please” phone number!

So I rang the FSB directly to give them some feedback. Turns out they knew the link was broken and “are looking into it”. Then the final blow… the lady on the phone told me the FSB credit card is for individuals not limited companies. 

Ah. Perhaps you should have mentioned that on your website. Before I wasted 15 minutes trying to get one.

My point here is not to have a rant. It’s how easily a bad experience (albeit a minor one) has turned into negative PR for the FSB. 

In the internet age a blog like this leaves a permanent record on the internet. In a year’s time, someone Googling “FSB credit card” could find this post and decide not to bother, based on my experience.

There’s a lesson for every business there.

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