Archive for November, 2008

Northamptonshire Business Excellence Awards

Friday, November 28th, 2008

Last night we attended the Northamptonshire Business excellence awards as we were shortlisted in the customer service category.

Unfortunately we did not win our category, but thoroughly enjoyed the evening.  Publicity Heaven is very proud to have been shortlisted with other reputable companies in Northamptonshire. It has certainly made us want to be in more categories next year, and shine brighter than we already do!

The award that stood out the most to me was the winner of “The Team of the Year” sponsored by Stanair. The winners were Queen of Hearts Day nursery in Kettering. It was obvious with the response from their table just how much winning this award meant to them! What a huge responsibility it is to care for people’s children, and they obviously do a fantastic job.

Well done Queen of Hearts, and all the other winners and nominees at the event.

Now VAT’s a good PR opportunity

Tuesday, November 25th, 2008

Whenever something happens that affects everyone and people are talking about it, that’s a great PR opportunity for you.

Like VAT going down and income tax up for top earners.

Accountants and computer support companies can warn of potential chaos as small businesses struggle to implement the VAT changes on their computer systems (we have already issued this as a reaction release for a client).

Retailers could apply the VAT change a week early as an early Christmas present to customers.

Off licences could pass on the VAT reduction, despite it not applying to alcohol.

Accountants who advise top earners could issue top tips for execs to avoid the extra 5% tax.

Businesses seeking top end sales people could say their top people are threatening to move abroad!

How do these changes affect your business? And how would your target media use that as a story? Remember, with any reaction release, speed is everything.

Always look after the photographer

Wednesday, November 5th, 2008

We had a lovely photographer from the Northants ET visit us yesterday to take our photos for the Business Awards.

It’s hard to get media photographers to visit you these days. Outlets tend to have fewer of them than they used to, so if you do get one coming to visit you, look after them!

Give them tea and biscuits, and make it a fun experience. Your average press photographer has many many jobs to do in a day, and the more fun they have with you, the more time they are likely to take to generate really great photos.

That can only work in your favour.

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