Publicity Heaven has been nominated for the customer service award in the Northamptonshire Business Excellence Awards 2008!
We’re delighted and very much looking forward to the award ceremony at the end of November.
Thanks to all of our lovely clients; it’s thanks to you we have developed our business to be in a position to get a nomination like this.
Most people that know me are aware I am a James Bond fanatic (and not just when a film comes out. I will admit owning a mobile number that ends in 007).
Last night ITV2 showed Tomorrow Never Dies, the weakest of the Pierce Brosnan films. I never normally watch ad breaks, grabbing a book or making a cup of tea when they are on. But ITV caught my attention and made me watch this ad break by filling it Bond themed adverts only:
Bond-tastic! What a great way to get people talking… about ADVERTS. A pretty tricky thing to do.
It’s all about packaging. None of those adverts were filmed just for that ad break, but they were packaged well. If you spend money on advertising, how can you package your adverts so people notice them more?
OK, so the economy is apparently dead, we’ve lost £1.8 trillion down the back of the settee, house repossessions are up 71%, and the biggest US election for a generation is next week. Not a quiet news day then.
Yet Russell Brand’s niche weekend radio show has attracted so much mainstream media that it has now generated 10,000 complaints. Incredible.
It all kicked off on Sunday when the Mail on Sunday splashed the story… and it seems to have got bigger and bigger since.
A fascinating example of the power the mainstream media still possesses (if 10,000 people were offended by the show when it was broadcast, why did they wait 10 days to complain?).
If Russell Brand manages to hang onto his show, I’ll put a quid on his listening figures going up.
Whether you agree or not with what Peta wants and does, you’ve got to admit this is a clever way of catching people’s attention.
We are currently helping a Northamptonshire charity called Autism Concern.
After 17 years they are in the scary position of facing closure at Christmas, unless they can raise £150,000.
We’re donating our services for free to raise awareness.
The media have been fantastic picking this up, with a great piece on BBC Look East TV last night, stories in the Northampton Chronicle & Echo and the Northants ET today, and most of the other news outlets in the county have agreed some kind of coverage. Thank you!
After some national coverage as we speak.
If you can spare a few quid please do make a donation, every penny makes a difference at this stage.
