August is traditionally Silly Season, when news is a little thin on the ground and quirky stories can get more coverage then they normally would.

This is because of the Great British Summer Getaway. Fewer people here means fewer stories. And it’s a big opportunity for your business to get free publicity. But you need to start planning now.

Surveys and trends are a safe bet as are publicity stunts. Think unusual and don’t forget the visual aspect – providing a great photo or photo opportunity will help increase the amount of coverage you get.