Just listened to a successful interview done by a man seeking publicity for his charity on a local radio station.

He got his point across OK and created a demand within me the listener to learn more. But when the interviewer asked him to give out his website address, he screwed it up.

The address he gave was “www.bobscharity.wordpress.something.icantremember.org.uk/badgers”… or something utterly forgettable like that.

What he should have said of course was “www.bobscharity.com”. That would have cost what, £10 a year to buy?

Yes you could rely on Google searches. But really, to be remembered, your website address must be small, easy to remember and relevant to your subject matter.

Also remember that spelling website addresses doesn’t work on radio. If your website is “newsoftheweak”, when DJs read it out some people will hear “newsoftheweek”.