On Monday I bought a fantastic new PDA phone thing… cost me a small fortune… and this morning I dropped it on the pavement and scuffed three corners. At least I created some new swear phrases.
Wish I had a tough mobile like the one just launched by Peter Jones (the very tall one from Dragon’s Den). To show how tough his JCB phone is, he put it through a series of public tests including being thrown in a cement mixer.
I’ll be using this example in a talk I’m contributing to at The Business Club Northants on Monday. My theme will be how you need to use actions to back up messages. Don’t just say your phone is the toughest ever – drive a truck over it.
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