Publicity Heaven | 2008 February - Part 2

Archive for February, 2008

Back up your messages with actions

Friday, February 8th, 2008

On Monday I bought a fantastic new PDA phone thing… cost me a small fortune… and this morning I dropped it on the pavement and scuffed three corners. At least I created some new swear phrases.

Wish I had a tough mobile like the one just launched by Peter Jones (the very tall one from Dragon’s Den). To show how tough his JCB phone is, he put it through a series of public tests including being thrown in a cement mixer.

I’ll be using this example in a talk I’m contributing to at The Business Club Northants on Monday. My theme will be how you need to use actions to back up messages. Don’t just say your phone is the toughest ever – drive a truck over it.

Tags: Talks
Posted in Good PR, In the news, Publicity stunts | No Comments »

If you’re going to do a prank, do it properly

Monday, February 4th, 2008

This is a bit off-topic, but made me laugh so much I had to show you.

What do you do when the boss deserves a prank and you’ve got a few hours to kill? How about use up the office’s stock of Post-It notes?

If you do do this at your office, take a photo and send it to the local paper. You never know…

Posted in Publicity ideas, Publicity stunts | No Comments »

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