The PR people at Oust will have loved this.
Archive for February, 2008
Ousting armed robbers
Thursday, February 28th, 2008Earthquake is a chance to shake up your PR
Wednesday, February 27th, 2008The earthquake woke me just before 1am. And set my mind buzzing about which of our clients could issue a reaction press release this morning.
The two angles which immediately spring to mind are fear of loss and fun.
Fear of loss: What could have happened if the earthquake had been worse?
Fun: How is your business celebrating this morning? Is your cafe serving special quake burgers for one day only? Can your online store get “I survived the quake” t-shirts on sale right now?
Whatever you do, speed is of the essence. The earthquake won’t be a story tomorrow.
Get everything prepared before you start
Wednesday, February 20th, 2008The breakfast presenter on one of our local radio stations has just been talking about a new shop she spotted on the drive to work today.
It hasn’t opened yet but it’s exciting her… apparently its name suggests it’s a shop selling handmade chocolate.
And she said the website address was splashed all over the window. But when she visited the website, there was nothing there! Guess what – the shop didn’t get a name check on air.
What a wasted publicity opportunity for a new shop.
It’s not difficult to make sure everything is ready before you start. Don’t give out your website address till you have a website there. You have one chance for first time visitors, and that applies to ordinary people as well as journalists.
Try not to tell your customers to eff off
Tuesday, February 19th, 2008PR cock-up of the week: telling your customer to “go forth” on their restaurant receipt… whoops…
