There’s a saying in journalism that when a dog bites a man, that’s not news. But if a man bites a dog, that’s news!
Well, it’s finally happened according to this Reuters report.
Archive for December, 2007
Man bites dog
Monday, December 17th, 2007The first of the 2007 PR reviews
Monday, December 17th, 2007We’ll be subjected to loads of ‘reviews of the year’ over the next two weeks.
Here’s one to start - a brief look at the year’s PR winners and losers in the MediaGuardian this morning.
You should have heard of every brand and story mentioned.
Tackling misconceptions with humour
Wednesday, December 5th, 2007If there’s one industry that seems to be under a barrage of constant criticism, it’s health & safety.
You might hear “Seems you can’t go to the pub without a risk assessment” or “you’d better get a warning sign up next to the kettle”.
Good to see the HSE tackle these misconceptions with humour: The Myth of the Month.
Hell, they’ve even turned these into a calendar to sell!
When it all goes wrong
Wednesday, December 5th, 2007Whatever you or your business stands for, ensure you have a backup plan in case you are ever caught on the other foot.
It can happen in the flash of a camera.
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