Wembley Stadium has thrown a wobbly after a company projected its logo onto the side of the building, a classic guerilla marketing stunt (MediaGuardian, free registration required).
Lets hope no-one else loses their sense of humour and makes this a trend.
Good publicity for the company that’s been sued though… more than they would have got otherwise…
Last week I said bank holidays were a great time to try and get free publicity.
A client of ours was featured in the news bulletins of a local radio station on bank holiday Monday, and again this morning. All this from a press release we sent a few weeks ago (the station was holding onto it for a quiet news day) and a short pre-recorded interview our client did last week.
Great coverage that has driven quite a bit of web traffic. Everyone’s happy all round!
You still have an opportunity this week. Some people are squeezing in last-minute summer holidays, keeping the news quieter than normal. That means papers and radio stations are more interested in great stories you can offer them.
People buy things for one of two reasons: either to feel good, or fix a problem.
Yesterday I picked up my new car, a second hand Maxda MX-5. To my horror, this morning I spotted a chip in the windscreen, in the driver’s line of vision (which means a new windscreen…pah).
Google ‘chipped windscreen’ and you get to Autoglass. They have perfected the process of ensuring you pick them to fix your problem.
Their website explains your options, what happens at every step and is packed with information to reassure you that they are the people to choose. When you book a visit, it works out the likely fix (i.e. repair or replace), lets you pick when and where you want it done – anywhere, at any time (yes even 2am) – and promises someone will call to confirm your appointment within 60 minutes.
They did, within 20 minutes (and on a bank holiday Sunday afternoon too). Mine needs replacing, and Autoglass have already got authorisation from my insurer to pay for it, without me even having to get my insurance details out.
I’m impressed with how easy and genuinely hassle free it was. Lets hope the technician who does the work leaves me feeling the same.
If your product or service is about fixing a problem, you will attract word of mouth publicity just like this if you can amaze people who come to you for help.
When I was news editor of a radio station, I hated the day after bank holidays. You were grumpy after a nice long weekend, and there was never any news about.
The day after a bank holiday is a fantastic day to send a great press release.
Don’t miss this opportunity!
just did a quick Friday afternoon check of Gmail, and found a link inviting me to submit a video for this.
BRILLIANT!
This is going to get so much word of mouth publicity for Gmail. It’s so simple, I love it.
