So in the news today, some pre-packed salads have as much salt as a Big Mac (pity they’re not as tasty).

The reason this is news is because we all assume salads are healthier than burgers. The story goes against convention.

Here’s how to generate some publicity if you serve food in your business.

Declare to your local media that you are the first local restaurant/cafe/canteen to publish on your website the full ingredient list and nutritional details of every dish served. Make sure the details are online before you tell anyone… it’s not good enough to declare an intention.

Not only are you demonstrating how good and healthy your food is, but you are driving lots of local people directly to your website! Hooray! Make sure it’s easy for them to contact you through the site. You could even publish recipes, so people can try to make your meals at home.

PS Shouldn’t have to be said, but nonetheless… this stunt will backfire badly and destroy your business if you serve horribly unhealthy food.