Another great example of piggybacking a hot story in today’s MediaGuardian (free registration required).
Q Research surveyed a load of kids about the new London 2012 logo – and discovered most of them hated it.
When you’re reading the paper or watching a news bulletin, is there a story that your business is uniquely placed to respond to? If you operate in a local marketplace, local response to a national story can often be a good way of getting publicity… and you’re giving the local journalists a nice easy relevant local angle.
