Archive for June, 2007

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Generating publicity off the back of a hot story

Tuesday, June 12th, 2007

Another great example of piggybacking a hot story in today’s MediaGuardian (free registration required).

Q Research surveyed a load of kids about the new London 2012 logo – and discovered most of them hated it.

When you’re reading the paper or watching a news bulletin, is there a story that your business is uniquely placed to respond to? If you operate in a local marketplace, local response to a national story can often be a good way of getting publicity… and you’re giving the local journalists a nice easy relevant local angle.

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Posted in In the news, Publicity ideas | No Comments »

Combine things to get publicity

Friday, June 8th, 2007

Being the first to combine everyday objects is a great way to get publicity.

Marks & Spencer has just combined a business suit with an iPod - so you can control your MP3 player without having to take it out of your pocket (MediaGuardian so free registration required)

Probably just a publicity stunt. Clever.

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Posted in In the news, Publicity ideas, Publicity stunts | No Comments »

A powerful way to track radio coverage

Monday, June 4th, 2007

There’s an article in today’s MediaGuardian (free registration required) about a new internet player launched by the commercial radio industry.

It allows you to listen to any commercial station in the UK, and track down the BBC ones too.

Very useful. If you are planning to target an area with publicity, you can sit and listen to the station for a bit, to get a better feel for the area. It also means you can hear yourself on the radio if you have done some interviews.

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Posted in PR and publicity | No Comments »

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