The board game Monopoly is running a competition to find 22 towns and cities to feature on a new version of the game. That’s a great idea in itself, but can you piggyback it?
Could you publicly lead the challenge to get your town onto the board? You could write to all your customers, put up signs, plaster it all over your website – and of course tell your local media what you’re doing and why your town would benefit from being on the board.
A viral marketing team in London had a great idea – graffiti spray a website address on pavements, to promote new film 28 Weeks Later.
What a pity they forgot to buy the domain name they were spraying: http://www.ragevirus.com/
According to this Wired article, some people bought domain names relating to the Virginia shootings and put them up for sale on ebay.
Sick? Ruthless?
Or just doing it before someone else does?
I guess in a way it’s another thing to consider if you have a major event which attracts publicity in your business… if your product “Zapee” develops a fault, someone could set up a website at zapeesucks.com.
That’s not that far fetched: crushmy307.co.uk
UKTV Gold breaks a world record with a publicity stunt that reinforces their new on-screen branding, of space hoppers (MediaGuardian link, so registration required).
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