I’m off to New York for Christmas, so was pretty excited to see this article about marketing in Times Square. There are so many people taking photos and videoing everything that moves, that if you can attract attention in Times Square, you get featured around the world on the internet.

You can apply where you live. Where’s the one part of your town that most people pass through? What could you do there to attract attention? Thanks to the internet this is the ‘new word of mouth’, where normal people can get you in front of other people.

It’s still easier to get the media to do the job for you, but as Times Square shows, you don’t always need them. As long as your marketing or publicity is good enough to stand out, the people will do a pretty good job for you.