Could you use YouTube to promote your business? The video sharing website was revealed in the last week as the fastest growing UK online brand.

It’s so simple to use that you can see why it’s huge – anyone can upload video clips of any length about virtually anything (clean, anyway). Think how powerful that could be, particularly if you do publicity stunts, or unusual marketing activity.

What if you filmed yourselves building a giant pyramid of your product? Testing the durability of it by chucking it off a building, or running it over? Your team miming to a chart song (wearing the company T-shirt). Simple easy ideas work well.

The beauty of all this is it should only take you a few minutes to video it (and you don’t need any special kit, a cheap video or modern mobile would do). If your video clip is good enough, people who find it will email it to others. Have a browse through the site to see what kind of things are most viewed.