Archive for April, 2006

Media UK is a great publicity resource

Tuesday, April 25th, 2006

Media UK is a great website with plenty of free information about… er… the media in the UK! In particular have a good look at the forums.

You need to register to view, but it’s worth it – you’ll find some journalists and radio presenters nestling in amongst the anoraks!

And this tongue in cheek article on how (not) to handle a journalist is funny.

Marketing is easy when your entire business is based round it

Tuesday, April 11th, 2006

It’s so much easier to get publicity when your entire business is based around your marketing. Take the UK’s first topless car wash in Leicestershire.

Not a new idea (the topless bit anyway, I remember a topless barbers in Milton Keynes a few years ago) but brilliantly executed.

And bearing in mind the potential audience, there’s no such thing as bad publicity.

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