Here’s a scary reminder that in the new digital world we are rapidly being propelled towards, everything is accountable, and nothing can be hidden. I’m catching up on episodes of Dragon’s Den on my Sky+, and I thought I’d put the name of one of the products being pitched into Google, see what came up. Fourth result down, was a discussion about the programme itself – and something saying it’s an update on the last series. That was more interesting to read than info about the product I’d originally looked for!

It’s almost scary how much content there is on the internet without you realising it. You need to keep track what’s being said about your business, both in the mass media and new media. My suggestion round this is to set up a Google email alert for your business. Let Google’s computers do the hard work trawling the web for anything written about your business. Make sure you select news and web – oh, and go for one email a day, or you could be swamped. I’ll stick Google email alerts on the links page.