I love Stelios. He’s a beautiful example of how to generate publicity from anything that happens to you. His new company easyMobile says it is being sued by Orange – because easyMobile wants to use the colour orange in the mobile phone market. easyMobile has turned it into a publicity stunt… with a nice swipe at Orange.
While you’re looking at Stelios, it’s fascinating to see how in his own news releases, he positions himself as an equal to Richard Branson… and clearly wants to be known as a “serial entrepreneur”.
